HEY, HET IS OKE

The “Hey, It’s Okay” campaign is a fictive campagne aimed at creating open conversations about mental health, specifically targeting Generation Z. This generation faces increasing pressure due to the constant influence of social media, performance expectations, and a rapidly changing world, making it essential to normalize mental health as a topic and make it more accessible. With this concept, I aim to align the campaign more closely with Gen Z’s experiences by designing visual posters and digital content that are modern, relatable, and appealing to this young audience.

A fictive collaboration with the mental health organization MIND Us enhances the project by utilizing their expertise in mental health and building a broader social impact through visually strengthened social media presence. Additionally, a new element has been introduced in partnership with Pickwick: tea bag labels feature inviting messages that serve as easy conversation starters. This approach encourages natural discussions about mental health, even during everyday moments.